| 1. | The paper discusses differential marketing strategy from 4p theory , protesting that the corporation uses different product , brand , price , promotion policy , promotion method and marketing distribution to satisfy culturist , emphasizing relation marketing , avoiding the conflict of distribution and advancing customer value . the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future
差异化营销策略从产品、定价、渠道和促销等方面展开论述,主张公司用不同的产品品种、产品品牌、定价标准、促销政策、促销方式和销售渠道等服务于细分市场,满足养殖户的不同购买偏好,并始终强调关系营销导向,谋求与养殖户和经销商建立长期关系,减少渠道冲突,提升顾客价值。 |
